The Power of Scent

Seize the power of fragrance to empower yourself and change your destiny. It is scientifically proven that scents influence our mood and behavior. Initio utilizes this through heavy pheromone use to play a major role in physical attraction and social interaction.

Suddenly, once again, fragrance becomes what it should have remained all along. A delight for those in the know, a protective talisman capable of anything when it becomes one with the scent of the skin: “illuminating” the imagination, warding off misfortune, accentuating desire, and enveloping the woman or man in intangible safety, an aura of positive energy.